by Philip Hesketh
Persuading people around to your way of thinking is a difficult task, particularly if they’ve already made up their mind. This stubborn intransigence manifests itself in all manner of life. From the child who won’t eat up his greens to the bun fights in the House of...
by Philip Hesketh
There’s one persuasion technique that has been consistently shown to work in almost any situation. It’s very practical, can be used by anyone and doesn’t involve a carrot or a stick. In the U.S. it’s known as the ‘But You Are Free’ technique. Over here,...
by Philip Hesketh
There’s a saying that you should never judge a book by its cover. Naturally, this isn’t something that book cover designers embrace too readily. However, for the rest of us, it’s a reminder that you should never form an opinion about something or someone based on...
by Philip Hesketh
Don’t believe me? Read this personality assessment and see how well it describes you. You have a need for other people to like and admire you and yet you tend to be critical of yourself. While you have some personality weaknesses you are generally able to compensate...
by Philip Hesketh
Our capacity to make well thought-out decisions is finite. So here’s how to make better choices by eliminating ‘decision fatigue’: Every day we all have to make literally hundreds of decisions. Some of them tough and important, others simple and mundane. From what to...
