How to Use Your Body Language to Your Advantage

The Chameleon Effect. It’s the sincerest form of flattery. It’s well-known that our body language influences how other people perceive us. Striding purposefully into a room to deliver an important presentation gives you an air of confidence that the butterflies in...

The Importance of the Counter Argument in Persuasion

The ability to persuade people to see or do things your way is an essential skill in business. From finding a backer for your venture, right through to persuading middlemen and consumers to buy your product requires a well thought out and convincing argument. But it...

How to be Liked by More People

However, it’s also true that people disclose more to those they like. So if that nutter on the train happens to be a major buyer in your industry it’s probably best to smile politely and hear him out. Similarly, people tend to prefer those to whom they have made...