How to Get Your Own Way More Often

Serve coffee. The next time you’re offered a drink in a business meeting, think carefully before choosing between a cup of coffee and a glass of water. Because research suggests that a shot or two of caffeine does more than just keep you awake and alert; it can...

How to Influence Groups Of People

If you’ve ever been the new kid on the block, you’ll know how difficult it is to have your views accepted by the ‘established group’. For instance, imagine you’ve joined a new company and you’re attending a think tank to discuss a problem which is new to them, but old...

Why We Like Expensive Things

You get what you think you pay for………. It’s often said that here in the UK we’re a nation of shoppers Every week our high streets and shopping malls are packed full of people eager to consume goods. So you think we’d be pretty good at it. But according to the latest...